Indian Advertising is not the best in the world, and with the products like skin whitening cream making up a huge chunk of advertising revenue, it is very difficult to look for forward moving ideas in Indian Advertising. Therefore, even the least amount of creativity is something that should be noted, like the current Dabur Janma Guthi.
Why is the Dabur Janma Guthi a much needed booster shot to Indian Advertising? Well, simply because it is one of the few ads that actually show the male members, and in fact, the complete family members interacting with the child. Almost every other ad till date has stated that the mother-child relationship is an exclusive relationship, and Dabur Janma Gutthi Ad is one that is breaking the shackles of old Indian thinking.